MathMagicians are growing

One-woman-concept is boring

For about one year, I have been working as an independent software consultant – primary helping out with enterprise architecture, java coding and teaching from time to time.

I was tired of the somewhat headless mode you are in when you work on your own as an it-consultant. Committed to projects, no time to look forward, no idea whats next, to put it short – no strategy.

I felt like I have hit a performance wall – you can’t sell your time more than 120% – so once I have done that, there is no growth – and thats kind of boring.

The company has outgrown the basement

Instead of being a one-woman-company, I decided to take a step forward: I have decided to move out from my basement into a start-up hotel, Stjerneskibet in Odense. From that moments things have been happening fast … we are 4 people now – in an office that I rented last month – thinking its only for myself (=crowded!).

I thought – I should be able to do it better. There must be a service I can sell, instead of selling myself as a person. I thought for some time about what MathMagicians should be doing.

One again I am busy writing a business plan …

What are MathMagicians going to do?

We are in the process of making a great agile java consultancy house in Odense – committed to help with doing Web 2.0 enterprise projects.

We want to help companies focus on their processes – apply agile methods to improve communication and efficiency – help them make their software easier, funnier, faster.

We can help with software architecture – from providing ping-pong with the architect in charge, trough making a roadmap of future changes, and how to get there, to throwing a task-force into battle, that can help to become test-driven, by washing away old project sins, setting up a testharness – and following up to make sure

We can help make them ready for outsourcing – and supply MathMagicians from around the world to help get the job done – on time.

We call these services: Future Insurance, Rent-an-Architect, yourEman.

Have you bought your future insurance?

– So what are MathMagicians going to do?

– We will sell future-insurances!

– We will try to infest you with the Test Bug

– We will help making offshore development a success story.

PS. We had some press coverage today (in danish)


I attended JAOO in Ã…rhus this year – what a fantastic experience, this conference has a special atmosphere. Denmark is such a small country, you keep meeting old colleauges, classmates, bosses – whatever.
This years buzz was all about functional languages – we finally need to decide what to do with side effects. One possible solution is to have the language give clear, big warning signs.
This is the old semantics vs syntax discussion: Giving clear names, typesafety etc doesn’t help to achieve the big golden dream of (finally!) having reusable software components. What we need to agree is semantics – what does it do, not syntax – how to call it.
I was enchanted by Bill Verner, and his Scala talk, and I am really looking forward to his newcoming Scala book. A typesafe dynamic language that runs on the JVM – I am kind of convinced that this is exactly what we need. To bad the book isn’t coming out before the conference is over – I would have loved a signed copy.
I also enjoyed Michael Nygards talk “Failure comes in flavors” almost without breath – his rant about patterns and antipatterns when time comes to deploying and keeping our applications alive was full of cliff-hangers. Respect. If you ever have a chance to hear this man talk – and if uptime is of any importance to your next web-app – don’t miss him.
I also spent some time discussing lean/agile architecture with James Coplien and his gang. He is promoting DCI – data, contexts, interaction, which is a new paradigm in structuring your applications architecture. James wants us all to move us away from class-oriented programming to true object oriented programming. We spend a couple of hours hanging out, discussing how to translate his example into different programming languages. I myself tried to convince James that you can do it -in Java too. Sitting together, 5 people, around a table, we discovered how we all have been searching for the same answer. Magic of coincidence, or is it the world allready moving in a new direction?